SmartBrief on Social Media Advisory Board
Thursday, April 2, 2009
I feel very fancy. I've been invited to participate on the advisory board for SmartBrief on Social Media (SBoSM). If you're not familiar with it, SBoSM is a daily email newsletter that aggregates social media news from credible online sources. It is, in my opinion, the best resource for keeping up with the ever changing social media zeitgeist. Here's the link to sign up for SBoSM, if you haven't already. You can also follow @sbosm on twitter and subscribe to the SmartBlog on Social Media.
I'm in the company of some very distinguished social media experts, which is exciting. But what's even more exciting is that, through my participation, I have the opportunity to represent you, the association community, and provide editorial feedback based on the kind of information you find valuable.
Help me represent you!
SmartBrief has asked us to answer two questions. I'd love to hear your answers so I can pass them along.
- What are your favorite sources for great social media tips, news, insights--especially for our unique niche?
- In your opinion, what’s the top area (trend, platform, tool, technology, practice, etc.) that you want to hear more about in the next 6 months?
4 comments:
Maggie
said...
Go you! Congrats!
Answers:
1) Favorite sources: well, you and Maddie, of course; Inside Facebook; Jeremiah Owyang's blog; the Groundswell blog--and the people I follow on Twitter (sorry--totally non-specific; I follow a bunch of social media people). And of course my own blog ;) Twine is also good, but I have a hard time keeping up with it.
2) In the next 6 months I'm hoping to see more associations weighing in on how they're using social media and what kind of results they're getting. I'd like to hear how associations are overcoming the challenges that come after they've set up shop on Facebook and Twitter and/or started a blog: how to keep members engaged, where do we go from here, how to address the issues of potential lost revenue as social networking inevitably provides--for free--resources/services that members used to have to pay your association for.
Another thing I'd like to hear about is dealing appropriately with attempts to monetize social networking. Now that everyone knows what Facebook and Twitter are, advertisers and sponsors know enough about it to know that it's powerful and they want to capitalize on it, but not enough to know exactly how to do that. We are starting to have corporate partners and other advertisers tell us they want to incorporate "interactive" or "2.0" features into their activities with us--but they don't really know what that means. I'm sure other associations are dealing with the same thing and I'll be interested to hear how they address it.
April 2, 2009 1:32 PM
Answers:
1) Favorite sources: well, you and Maddie, of course; Inside Facebook; Jeremiah Owyang's blog; the Groundswell blog--and the people I follow on Twitter (sorry--totally non-specific; I follow a bunch of social media people). And of course my own blog ;) Twine is also good, but I have a hard time keeping up with it.
2) In the next 6 months I'm hoping to see more associations weighing in on how they're using social media and what kind of results they're getting. I'd like to hear how associations are overcoming the challenges that come after they've set up shop on Facebook and Twitter and/or started a blog: how to keep members engaged, where do we go from here, how to address the issues of potential lost revenue as social networking inevitably provides--for free--resources/services that members used to have to pay your association for.
Another thing I'd like to hear about is dealing appropriately with attempts to monetize social networking. Now that everyone knows what Facebook and Twitter are, advertisers and sponsors know enough about it to know that it's powerful and they want to capitalize on it, but not enough to know exactly how to do that. We are starting to have corporate partners and other advertisers tell us they want to incorporate "interactive" or "2.0" features into their activities with us--but they don't really know what that means. I'm sure other associations are dealing with the same thing and I'll be interested to hear how they address it.
Bruce Hammond
said...
I'd like to second Maggie's congrats!
1. What are your favorite sources for great social media tips, news, insights--especially for our unique niche?
Blogs like Chris Brogan's, Jeremiah Owyang's, etc., people I follow on Twitter like Todd Carpenter from NAR, Ben Martin from VAR, you guys at SocialFish, etc., the ASAE list servs sometimes have some interesting posts shedding some light on social media tools, etc. I also read magazines like Fast Company that have some interesting stories about social media tools and the companies behind them.
2. In your opinion, what’s the top area (trend, platform, tool, technology, practice, etc.) that you want to hear more about in the next 6 months?
I think Maggie's points are good ones and I agree, but for me, the most important thing that I'd like to know more about is how other associations are measuring the effectiveness of their social media efforts - the qualitative side as opposed to the quantitative... It's easy to measure how many Twitter followers you have, or how many hits you get on your blog, but how are associations determining how people are changing their behavior due to our efforts on social media?
I guess I'd also just like to see some additional anecdotal information as to what other associations are trying to accomplish with their social media efforts. Is it behavior change, or is it just to "fish where the fish are" so to speak? Is it something else totally?
Lastly, I'd love to hear more about how we can integrate some of what the business world is doing in social media into our work.
Hope this helps!
April 4, 2009 10:09 PM
1. What are your favorite sources for great social media tips, news, insights--especially for our unique niche?
Blogs like Chris Brogan's, Jeremiah Owyang's, etc., people I follow on Twitter like Todd Carpenter from NAR, Ben Martin from VAR, you guys at SocialFish, etc., the ASAE list servs sometimes have some interesting posts shedding some light on social media tools, etc. I also read magazines like Fast Company that have some interesting stories about social media tools and the companies behind them.
2. In your opinion, what’s the top area (trend, platform, tool, technology, practice, etc.) that you want to hear more about in the next 6 months?
I think Maggie's points are good ones and I agree, but for me, the most important thing that I'd like to know more about is how other associations are measuring the effectiveness of their social media efforts - the qualitative side as opposed to the quantitative... It's easy to measure how many Twitter followers you have, or how many hits you get on your blog, but how are associations determining how people are changing their behavior due to our efforts on social media?
I guess I'd also just like to see some additional anecdotal information as to what other associations are trying to accomplish with their social media efforts. Is it behavior change, or is it just to "fish where the fish are" so to speak? Is it something else totally?
Lastly, I'd love to hear more about how we can integrate some of what the business world is doing in social media into our work.
Hope this helps!
Scott Oser
said...
Congrats Lindy! It is always good to know that associations have a seat at the table.
The best places I go for info are all of the association blogs that you know about as well as some of the great e-newsletters from MediaPost. They have lots of them and I have unsubscribed to many over time and have narrowed it down to a few.
What I want to hear about is how organizations are using social media in combination with traditional marketing (direct mail, telemarketing, advertising, etc). I would also love to know how they are judging the effectiveness of such efforts.
Finally, I am curious to know how everyone is managing so many new marketing channels. As a small business owner I could work 26 hours a day just keeping up with everything that is going on. As we all know, unfortunately there are only 24 hours in a day and my wife and kids don't like to see me on my laptop for all 60 minutes of every one of them.
April 5, 2009 10:08 AM
The best places I go for info are all of the association blogs that you know about as well as some of the great e-newsletters from MediaPost. They have lots of them and I have unsubscribed to many over time and have narrowed it down to a few.
What I want to hear about is how organizations are using social media in combination with traditional marketing (direct mail, telemarketing, advertising, etc). I would also love to know how they are judging the effectiveness of such efforts.
Finally, I am curious to know how everyone is managing so many new marketing channels. As a small business owner I could work 26 hours a day just keeping up with everything that is going on. As we all know, unfortunately there are only 24 hours in a day and my wife and kids don't like to see me on my laptop for all 60 minutes of every one of them.
Jer979
said...
Congratulations! You are more than worthy. Remember...act like you deserve to be there ;-)
April 21, 2009 2:35 PM
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